Queen Street fire, courtesy drpitch
Lots of coverage, with crap from mainstream news sources:
Excellent stuff from local Toronto blogs:
Spooky Google Ad words on these sites include:
I’m trying to elucidate exactly what it is that makes the blogs better than the news sites.
Fire Fighter Training
3 month NFPA Accredited
Services Academy Ltd.
I think it’s mostly presentation and the much larger, clearer photos.
Also the language is more down-to-earth and less “newsy”. Also the use of:
- updates with new info
- community photos from Flickr
- community comments on the article page
Also the use of actually useful links like the Toronto Fire Services’
Active Incidents page